Shop name, logo and address
The logo generator, the favicon, and why the company address is load-bearing.
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The address is load-bearing
Settings → Address is not paperwork. It decides five things:
The AI drafts every legal text from it — name, address, email, phone, registration and VAT numbers.
Your invoices print it, and the public imprint page shows a generated provider block above your own text.
The country is where your Stripe payout account is created. Only EU countries, Switzerland and Liechtenstein are offered — the platform accepts merchants seated there. Until that account exists, the same country is also your Tax country — the country whose VAT rates apply once you charge VAT; afterwards the Stripe account's country is.
The Swiss QR-bill needs it complete with street, postal code, town and country. An invoice issued while it is incomplete gets bank details in text instead.
The country decides how numbers and dates are written in your shop, your dashboard, your invoices and your emails. Your shop's language alone would not settle it: German-speaking Switzerland writes 1'234.50 and Germany 1.234,50 for the same amount. A shop with no country yet falls back to the usual notation of its language.
Logo and favicon
Upload images, or create the logo with AI.
The AI logo generator
AI logo generation unlocks only after the shop design exists, because it uses your theme colours.
The concept dialog
A short dialog asks for style, the text in the logo, and colours. The AI then designs it.
The preview
Shown on light and dark backgrounds. It only becomes your shop logo once you apply it.
Change requests
In the preview you can type an optional change request — "exactly like this, but without the tree" — and Apply changes hands the current draft to the AI so it only reworks what you asked for.
An empty field means the next round designs a completely new logo.
Once your shop has a logo — uploaded or generated — AI Generate opens straight on that logo with the change-request field, so you only describe what should be different. Design a new logo leads to the concept questions instead.
An SVG upload cannot be reworked, only replaced. Each generation and each change round costs AI credits.
The AI-created logo is the one AI picture that carries no "AI-generated" label.
The favicon
Can be derived from your current logo in one click. The published shop's browser tab shows the shop favicon, falling back to the shop logo if none is set.
The setup checklist counts this step done once both logo and favicon are set.
Where the logo shows up
- Header and footer blocks, behind their Show Logo toggle
- Invoices, credit notes and packing slips
- The browser tab, via the favicon
A taller Header Height also enlarges the logo image. See Edit mode.