SEO and product feeds
Meta titles, the sitemap, and the Google Shopping and Meta catalogue feeds — including why they need your own domain.
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Settings → SEO holds a meta title and description per page, each with AI generation.
A field left empty falls back to an automatically generated value, so nothing is ever blank. All of these are written in your shop's language.
The sitemap
The section shows your shop's automatic sitemap URL with a copy button — always, because it works on the shared platform address too.
Once the shop is publicly online it lists exactly the pages and products the
storefront shows the public. A verified custom domain
serves it at its root together with its own robots.txt; slug-hosted shops are
listed in the platform's robots.txt so search engines find them.
Google Search Console
Search Console is where you see how Google reads your shop and where you hand it your sitemap. Google first has to know the site is yours, and of its five ways to prove that, one fits a shop here: the HTML tag.
Copy the code out of Search Console, paste it in Settings → SEO under Google Search Console, save, then press Verify in Search Console. It is served as an invisible meta tag on every shop page. Pasting the whole tag also works; the code is extracted.
Pick the URL prefix property and enter your full shop address. The other kind, a domain property, is verified through a DNS record — impossible for a domain bought through the platform, where the DNS zone is ours. The HTML file route is out for the same reason: the storefront serves its own pages only.
After verification, hand Search Console your sitemap: /sitemap.xml on your
custom domain. The shop has to be publicly online for
either step — Google has to be able to load the page.
This field and the Meta one below it appear only once a custom domain is connected and verified; without one both show the "requires your own domain" note instead. A verification code belongs to a domain, and the shared platform address is not yours to verify.
Structured data
Automatic, no setup: OnlineStore on the landing page, and Product with
price and availability on every product page — what makes rich results
possible. Products with reviews also carry
aggregateRating plus recent reviews, which is what star snippets need.
A sold one-of-a-kind piece reports
SoldOut.
Product also says what shipping costs: for every country the shop
delivers to, the price of the cheapest method for
the product's package size and its delivery time in days — what Google shows
as the shipping cost next to a listing, and what an AI assistant reads when it
is asked what delivery to a country costs. A digital product and a
subscription carry no shipping data. With a return window set under
Shipping & Delivery, the offer also carries the return policy: the window, who
pays the return shipping and a link to your right of withdrawal.
AI assistants
Your shop also describes itself to AI assistants — ChatGPT, Claude, Perplexity
and their crawlers: /llms.txt is a plain-text page with what the shop is, in
which language and currency it sells, the products with prices and links, the
pages, where it ships, the return window once you have set one, and the
legal texts. It is served automatically once the
shop is publicly online, on the shared platform address and on your own domain
alike; the section shows its URL with a copy button, next to the sitemap.
Nothing to set up, and the robots.txt lets every crawler in. The product
lists on your pages are part of the page itself: a crawler or an assistant
that runs no JavaScript still reads the products, and the catalog page
carries them as a structured list as well.
Product feeds
Two of them, served automatically once the shop is online:
| Feed | For |
|---|---|
/google-shopping.xml | Google Merchant Center |
/meta-catalog.xml | Meta Commerce Manager — the same catalogue in Meta's vocabulary |
The Meta catalogue powers Instagram and Facebook Shopping: product tags in posts and stories, and a shop tab on the profile — always linking out to your own checkout.
In both feeds, subscription products and products without an image are excluded.
They need your own domain
The feed URLs only appear in this section once a custom domain is connected and verified, on that domain. Without one the section shows a "requires your own domain" note instead — Merchant Center and Meta demand a verified own domain and cannot be fed from the shared platform address.
Item links follow the host the feed is fetched from, so custom-domain shops must hand Google and Meta the custom-domain URL. The section shows the right ones.